6 Major Benefits of Social Media Marketing for Small Businesses

Social Media Marketing   •   September 22, 2017

Image of Social Media Icons

Social media marketing (SMM) is gaining popularity these days among small businesses because of its inexpensiveness and efficiency. Marketing on social media websites involves publishing content in social networking sites like Facebook, Twitter, etc. It is an efficient and cost-effective marketing method to promote small businesses. According to mediabistro, 73% of small businesses use social media websites as marketing tools. In this article, we will discuss six benefits of social media marketing for small business.

1. 24/7 Accessibility

Social media networks are accessible 24 hours a day, 7 days a week and 365 days a year from anywhere in the world provided you have Internet connectivity. It helps businesses to log into the business profile anytime and share images, news, updates, events, etc., about business and its products/services. Customers can also log into their social media account anytime around the clock to check information on businesses or products/services they are interested in.

2. Inexpensive and Efficient

Social media marketing is free. It, however, requires some efforts to visit social media websites regularly and share useful content. With more than half of world’s population present on social media websites and approximately 58 million users visiting different social media websites every day (source: socialmediatoday), SMM is an easy way to connect and communicate with large number of targeted audiences with less efforts and within less time.

3. Improves Website Traffic

Sharing educational content on your business accounts on social networking sites with relevant images and videos will attract users. Good content, therefore, acts as a reason to click and visit website. This is how a small business can generate more traffic to the website. SMM not only promotes your business by bringing more traffic to your website, it provides opportunity to convert visitors into prospects.

4. Builds Brand Awareness

Social media networking is a powerful marketing tool in building brand awareness. With the help of social media, you can show-case your company’s products/services and post updates, events, etc. It not only targets the audiences, but it also engages them and help businesses in promoting their brand over time. A study by socialmediatoday reveals that, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter.

5. Better Customer Service

Social media websites also help small businesses in providing service to their customers. These networks enable one-to-one interaction and acts as conversation channels and this help in communicating directly with visitors/customers and resolve their queries as soon as possible. Therefore, SMM is one of the effective ways of offering customer service to target audiences. 53% of small businesses are using social media websites as a two-way conversation tool and provide customer service to its customers (source: socialmediatoday)

6. Impact on Organic Search Results

Social signals have become one of the major factors in ranking the website. Making presence on social media platforms and sharing educational and relevant content encourages customers to follow you or share your content with their family, friends, etc. This builds domain authority and improves organic search rankings.

SMM is a smart marketing approach that helps small businesses in the digital world to stand out amid competitors. SMM is, therefore, important for small businesses.

By | 2017-09-28T20:46:34+00:00 September 22nd, 2017|Latest Articles|