We recommended running a display campaign to increase awareness of the dealership and its vehicle promotions. The tactics included:
- Keyword retargeting
Our geo-fencing strategy included targeting their competitors, and retargeting individuals who walked onto competing dealer lots with ads for the Toyota dealership. Through the use of keyword retargeting, we were able to capture specific words or phrases someone made in a search engine related to our client’s vehicles, and deliver ads to them once they left the search engine and returned to any website or mobile app.