Retail Halloween Store 2017-09-29T20:06:32+00:00

Project Description

Halloween Store

CATEGORY – RETAIL | MARKET – OVERLAND PARK, KS | Date – Oct ’16

Client’s Challenge

Halloween season is hyper competitive for Halloween stores to try and capture revenue in such a short window of time. Client opened up a new location and wanted to create awareness around the location and specials.

Our Recommendation

We recommended serving ads online on Facebook along with geofencing competing Halloween retailers and delivering ads to the traffic that visited their stores. The Facebook campaign would allow our client to post specials and images of costumes, while being able to interact (in real time) with followers and notify them of inventory availability and hold items.

Facebook
Geo-fencing

Results

The Facebook page led to an additional 273 new fans over the 10-day campaign, and generated a total of 674 likes and 196 comments and 43 shares. The display campaign generated over 400 visitors to the client’s site and we were able to track 187 people coming to the client’s location as a result of the campaign. Client estimated their ROI was over 7x.